The Be+Well Show is one of the most influential professional gatherings for the beauty, spa, and wellness industries in New York City. Held annually at the Javits Convention Center, the event brings together leading brands, innovators, and professionals from around the world.

Each year, the show welcomes tens of thousands of industry professionals, with around 35,000 beauty and wellness professionals attending and more than 600 brands exhibiting their latest products and innovations. The event also features 80+ conference sessions, expert speakers, and hands-on education programs, making it an important platform for discovering new trends, technologies, and ideas shaping the future of the beauty industry.

During the exhibition, our booth welcomed a steady stream of visitors. Many attendees showed great enthusiasm for our high performance lashes, exploring their lightweight texture, natural movement, and refined craftsmanship. The opportunity to interact directly with consumers not only strengthened trust but also reaffirmed our commitment to creating products that truly respond to real needs.

For many years, VEYESBEAUTY has remained dedicated to the professional craft of lash development. We pour resources into research and production, constantly pushing to create better, more innovative products. Technologies like 3D Layering, 3D Positioning, Dynamic Fiber, and Precision Laser Cutting are just a few of the ways we bring lashes that feel natural, light, and comfortable into everyday life.

At the same time, we have been actively exploring new materials, striving to introduce lashes that are more environmentally friendly, more comfortable to wear, and better adapted to the natural eye shape. By combining advanced technology with thoughtful design, VEYESBEAUTY continues to push the boundaries of what modern lash products can achieve, helping drive technological progress across the industry.

Listening to consumers has always been at the heart of VEYESBEAUTY’s philosophy. We listen closely to what you need, and real user experiences often inspire practical innovation. For example, when customers in colder regions reported that lash adhesives could freeze during winter and become unusable, we responded by developing a freeze-resistant adhesive capable of withstanding temperatures as low as -40°C, while maintaining full effectiveness after thawing.

VEYESBEAUTY has also introduced thoughtful solutions to improve value for consumers. One such innovation is the
single-length lash design, created to help users maximize the lifespan of each lash box. By focusing on practical usage and cost efficiency, we do our best to ensure that beauty remains both accessible and sustainable.